Pursuing integrative medicine right after graduating from medical school, Dr. Peñaranda braved the turbulent waters of clinical practice as a pioneer of this once obscure specialty. Specializing in electronic medical education, he is known for writing many of the materials on advancing lifestyle and functional medicine, maximizing the reach of digital networks and social media. He established authority in wellness advocacies and lifestyle articles among his colleagues—a skill he uses in educating his patients in achieving their health goals.